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Projects →  Startupbootcamp Scale Osaka Cohort #2  →  edisn.ai

edisn.ai is a patent-pending AI computer-vision powered fan engagement platform that delivers interactive and personalized content to viewers.

Website: edisn.ai
Category: Media & Advertising, SportsTech
Location: USA

edisn.ai is a patent pending, AI powered platform that uses computer vision technology to allow content owners, broadcasters, teams and leagues to increase user engagement and monetize video content.

The edisn.ai solution includes:

  • Recognition: Player and brand recognition
  • Interactivity: Ability of fans to click on players and consume contextual statistics and bio, links to social media, polls and contests all in one screen
  • Monetization:Ability for fans to view betting odds, buy their favourite team/player's merchandise, view/buy tickets and interact with sponsor logos
  • Reports: Get detailed fan interactivity reports that can be used for targeted marketing

Working With:

Sakura

Could you tell us a bit about what edisn.ai does? Please give a brief description of your company.

edisn.ai is a patent-pending AI computer-vision powered fan engagement platform that delivers interactive and personalized content to viewers. We are the ONLY platform in the world that can recognize players on screen in real-time and make them clickable, without the need for additional cameras in stadiums or chips on players. This drives engagement for fans and additional monetization for video owners.


What sets you apart and makes you unique?

We have built an AI computer vision platform that does player and brand recognition in real-time, without the need for cameras in stadiums or chips on players. We are the only company in the world that can do this, and this sets us apart.

Our platform can therefore drive interactivity and engagement for fans, and more revenues for content owners. Since we don’t need hardware infrastructure in stadiums, we can work across any sport, anywhere in the world - therefore making our platform truly scalable.


Could you tell us a bit about you and your team?

We are a team of sport lovers who enjoy creating great products using cutting edge technologies. Our team has global sports and media relationships, and strong technical capabilities. We have a team of 15 AI, ML and software engineers and designers and are growing rapidly. We also have a global advisory and business development team (in the US, Europe, Brazil and Japan) to scale our business.

Key Biographies:
Ashok Karanth - CEO 
Akshay Chandrasekhar - CTO 
Vivek Desai - Head of Products 
Ryan McCumber - Advisor 


Why is the Japanese market important to you?

Japanese are among the early adopters of technology and also use technology effectively. The sport market is very large and sport is a very important part of modern Japan. We have some initial traction in Japan with projects we have executed with Yokohama FC, and with the Sakura Internet and Dentsu for the Soft Tennis Federation. The launchpad we have got from SBC Osaka can help us establish a strong presence in this crucial market.

What are you looking for to make your next steps?

We would love to expand our business operations in Japan and connect with premier Japanese sports media companies and organizers. In the long-term, we would like to expand into the entertainment sector, and set up a representative office in Japan.

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