Miro AI are partnering with The Yomiuri Shimbun and Dentsu to bring their innovative athlete identity and analytics products into the Japanese market. Targeting a live sports event in the distance running industry, Miro AI and partners shall conduct a POC demonstrating a new opportunity to connect brands and athletes through raceday media and apparel analysis.
Miro is an AI & Computer Vision startup using deep learning to unlock one-of-a-kind consumer insights from images & video. Miro’s RunnerTag AI has mapped over 7MM athletes in over 700 running, cycling & obstacle course events in Asia, EU & the USA. By simply analyzing a single photo or video frame, Miro’s AI can instantly identify athletes, discover 1:1 brand preferences & suggest training or gear to improve athletic performance.