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Opportunity Mapping

“We work with our clients to build a clear view of fast-evolving markets so that we can identify the opportunities they’re best positioned to own.”

Identifying opportunities through uncertainty

Industries are undergoing an unprecedented degree of uncertainty and change. This causes challenges for many companies, but change is also an opportunity to design and implement new innovative solutions and business models.

The question many executives face is where to focus – and where not to focus – their innovation investments.

Rainmaking has developed a data driven approach to identify new business opportunities and help executives prioritise a portfolio of opportunities to double down on.

We call it Compass. Compass uses data and signals across existing and adjacent markets, the startup landscape, existing and emerging technologies and the competitive environment. With this knowledge, we produce a bespoke innovation thesis with defined business cases to build a balanced portfolio of growth-focused innovation activity.

The Opportunity Mapping (Compass) Process

Compass aims to de-risk your innovation strategy using VC & startup data to identify, assess and select the opportunity spaces that can drive significant growth (on average €500m+/63b+ JPY) for the company. Once we have established a portfolio of opportunities, we can develop a clear and defendable innovation thesis. Enabling us to build business cases along with an actionable roadmap to start developing the required capabilities.


What is driving change?
We assess what’s driving change by analysing industry challenges, emerging trends and the evolving value chain. Along with examining early signals through a Compass visualisation of market activity


Where should we play?
We deep dive into each of the opportunity spaces identified in the first stage, assessing them by impact and feasibility. Resulting in an innovation portfolio aligned to the organisation and the future.


How should we play?
We construct an innovation thesis that balances internal and external assessment of innovation. From which we map go-to-market roles and relevant engagement options to support execution.


How can we realise this?
We deliver a number of business cases to support an execution roadmap. Followed with immediate actions to help realise the opportunities identified in the innovation thesis.


Strategy projects
500 m
Average Value of Opportunities Identified
80 %+
Partners Move to Implementing with Rainmaking

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