Industries are undergoing an unprecedented degree of uncertainty and change. This causes challenges for many companies, but change is also an opportunity to design and implement new innovative solutions and business models.

The question many executives face is where to focus – and where not to focus – their innovation investments.

Rainmaking has developed a data driven approach to identify new business opportunities and help executives prioritise a portfolio of opportunities to double down on.

We call it Compass. Compass uses data and signals across existing and adjacent markets, the startup landscape, existing and emerging technologies and the competitive environment. With this knowledge, we produce a bespoke innovation thesis with defined business cases to build a balanced portfolio of growth-focused innovation activity.