Projects > Startupbootcamp Scale Osaka Demo Day 2020 > Soundpays
Soundpays utilizes ultrasonic sound wave technology to deliver information directly from advertising or broadcast content to the mobile device.
Category: Marketing and advertising tech – Ad tech, IoT, FinTech
During the SBC program, Soundpays established excellent partnership relationships with Hankyu Corporation and The Yomiuri Shimbun. Successful technology POCs were conducted during the program with Hankyu in Umeda Station and in the Yomiuri Osaka Head Office. Now both organizations are preparing for a larger-scale, commercial POC under the branding of a group company or operating division to be conducted in Q2 of this year.
Soundpays utilizes ultrasonic sound wave technology to deliver information directly from advertising or broadcast content to the mobile device. The solution allows advertiser and broadcast content providers to achieve an entirely new level of audience engagement. That is allowing viewers to engage with the broadcast content to receive supplemental information and actionable call-to-action options, including instant, single-touch purchases, directly from the content that they are seeing or hearing; whether it be on TV, Online or digital signage.